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Okay, we went and hung out with each other tonight. We went to a coffee shop and then to a park, but Peter left his car at the coffee shop. As I dropped him off at his car, we had a little chit-chat before we parted ways. I made the observation that there was no apostrophe on the sign of the coffee shop: “Starbucks Coffee”. That surprised me. Shouldn't there be an apostrophe there denoting possession because it belongs to some guy Starbuck or Starbucks (I never read Moby Dick.)? Whatever his name is, there should be an apostrophe either before or after the S. It's the same case with Pikes Peak. It should be called Pike's Peak with an apostrophe because it was Pike's peak, the peak of Pike. However, dumb USGS rules won't allow for apostrophes in names of mountains. What's next: no ks or ws?